ICA pRESENTS

For the 2018 ICA Presents event they needed a fresh design to get students excited to share their work at their event. Han has a diverse program so they wanted to make sure that all of the different majors were represented. I collaborated with a team of designers to create the campaign. Since ICA Presents is about how much the students learned and grew we represented the different ways in which they grew as a call to action. The animation for the screens especially I think really draws the eye. Everything else is based on ICAs already existing branding system. The other group members created the social media calls to action, posters and tickets. The ticket idea came because they wanted a way to make it more personal. So students who were excepted each received a personalized ticket.